In Egyptian mythology, Apis, the bull god, was an oracle. Apis symbolised prosperity and foresight, and provided trusted guidance on issues of change.

Our choice of Apis as our business name and corporate logo symbolises our uptake of these characteristics – characteristics which are the cornerstones of what we do.
Visually, our logo captures three elements central to the Apis myth: His birth during a lightning storm, the ‘flacon wing’ mark he carried across his back, and the white diamond which is featured on the bull god’s nose.